How Vending Machines are Reshaping Retail & F&B

1st century A.D., Roman Egypt.

People eagerly wait with a token in hand to experience an engineering marvel called the vending machine.

It might seem unlikely but with a massive history of over centuries, vending machines have been a part and parcel of human civilization. From the holy water vending machine in ancient Egypt to the smart snack vending machine in India, it has left a great impact on the global consumer, particularly in the retail sector.

So much so that the market size of global retail vending machines was estimated at USD 51.91 billion in 2021. Moreover, the beverage retail segment contributed 43% of the global revenue with smart coffee vending machines and energy drinks in the lead.

Another modern impact of the vending machine is seen in the way it continues to reshape the retail and F&B sector, especially through new-age smart vending machines. Retailers and FMCG brands are keen to understand how vending machine companies in India are moulding the retail sector by tapping into contemporary consumer behaviour, which expects immediate solutions and instant gratification.

Understanding the role smart vending machines play in retail and F&B, therefore, starts with understanding consumer purchasing trends and behaviour.

What Is Consumer Buying Behavior in FMCG?

The vending market is expected to grow at a  CAGR of 8.7%  between 2020-2026 in India, anchoring the vending machine strongly in the Indian retail market. This massive growth results from the unique consumer purchasing behaviour in the F&B sector. The traditional neighbourhood kirana stores, malls and hypermarkets are now facing a push from the upcoming micro markets of smart vending machines in India.

Earlier the consumer would wait in line, and go through the bothersome process of finding spare change. Then a shift in consumer behaviour was seen with liberalisation and digitalisation, but the biggest wave of change came forth with the pandemic.

Post 2019 the same consumer is conscious about:

• making physical contact
• traditional payment methods
• the time consumed
• finding the exact product all the time, everywhere.

In other words, the buyer is more aware of the consumer experience. Today consumers demand a personalised experience with minimum human interaction. Thus making the Indian retail segment all about convenience. This micro-market has evolved to be interactive, immediate and immersive. 

And at the centre of this touchless, cashless and convenient experience is the smart vending machine.

Smart Vending Machine: The heart of retail and F&B sector.

As per the India Digital Payment Report for the third quarter of 2022, there were over  19.65 billion UPI transactions made, accounting for a sum of Rs 32.5 trillion. This, along with the growth rate of 71.7% for digital payment (by 2025) makes for a massive shift towards a cashless retail experience. In addition to this, the consumer demands for unmanned yet inclusive retail experience.

Adhering to the shifts in consumer behaviour, the retail market has turned towards micro markets of unmanned and cashless vending machines solving the following concerns:

Less physical contact

The consumer wants to have an inclusive and immersive shopping experience while maintaining minimum physical contact. A position that is rare to achieve in a traditional retail setup, especially in F&B retail as the consumer shops around various products to compare the prices and specifications.

Smart vending solutions address this concern in just one tap. By scanning a customised QR code, the consumers now can check out all the products on their devices and proceed to pay. This in turn is building a repetitive habit of lesser and lesser contact while shopping.

Vendekin, one of the top vending machine companies in India, provides an intelligent machine controller framework, including hardware and both a mobile app and web interface, that can help minimise physical contact by up to 95 per cent.

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In Conversation with Habib, Head, Machine Delivery

Vendekin Technologies is reshaping the unattended retail industry with its smart vending machine software. Taking its contribution one step ahead is its new Machine Delivery department. This In Conversation series explores this new wing of Vendekin with Habib Rajbar, Head of Machine Delivery.

Previously heading the R&D Electronic department at Vendekin, Habib and his team of 6 were responsible for designing, developing and testing smart vending machine management and softwares to suit the best needs of businesses and vending machine operators. With the same motivation, Habib now takes over as the head of the newest branch at Vendekin, the Machine Delivery department, as shared in excerpts from our conversation below.

What exactly is Machine Delivery in smart vending technology?

As the name goes, the Machine Delivery department ensures that the smart vending machines are 'delivered' to the customer as per their requirements, customisations and in the perfect condition. And to execute this to perfection, we identify the various requirements, abilities, capacities and limits of different types of vending machines, and help the customers in strategising more specific, more efficient, and more holistic smart touchless vending solutions for their products.

Our goal is that of transforming the Indian vending landscape by converting traditional vending machines into smart and automated vending machines alongside providing smart vending machine management software like vNetra and solutions like the Retrobox. This will enable existing and upcoming businesses to look at Vendekin as their one stop destination to identify and acquire unmanned vending machines customised as per their product requirements, and powered by Vendekin's smart, touchless and cashless vending solutions.

What gave rise to the creation of this department?

Heading the Research and Development wing at Vendekin for around 6 years made it clear how many of our clients had some very specific requirements to vend their products and even faced minor hiccups in their everyday operations because of some or the other technical difficulties with the machine they acquired directly from other manufacturers.

Though Vendekin’s vending machine management software ran efficiently, improper machines can sometimes cause unwanted hiccups. On several occasions the team has to brainstorm effective solutions even with limited information about the vending machines brought in by the client.

With all this in mind, we felt a need to widen the understanding of smart and touchless vending machines.

Which departments does Machine Delivery work with at Vendekin?

Currently Machine Delivery collaborates with the Research and Development department, the Operations team and the Consumer Success wing at Vendekin. From researching to sourcing the machine and from defining its requirements to testing, every task is carried out by Machine Delivery to help these departments.

Since the Machine Delivery department is fairly new it does not directly interact or deal with clients yet. All the client-communication is currently taken care of by the Consumer Success at Vendekin.

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Finding the Right Location to Install Smart, Cashless Vending Machines for Higher Sales

With around 65 lakh potential set-up locations across 500 cities in India, smart and cashless vending solutions are driving the Indian vending market at a Compound Annual Growth Rate (CAGR) of 14.9% (2020-2026). Moreover, as more brands are gearing up for phygital retail markets in India with automated and touchless vending machines, it has become vital to target the right location and spaces for your products to get more profitable returns.

But, what are some good locations for vending machines?

In all honesty, a vending machine can be installed anywhere from offices to subway stations and from departmental stores to housing apartments, depending on your target consumer and business needs. That being said, it is important to consider various factors that make a space more suited to install a smart vending machine with cashless payment solutions.

Location Matters! Here’s why

India hosts 40,000 hospitals, 249,000 factories, 113,000 public places, countless workspaces and residential apartment complexes that can turn into the right opportunity to upscale your retail business with low-risk and cost-effective cashless vending machines. What connects all these varied spaces are factors like comparatively high footfall, power availability, product-specific demand, rent, distance from the warehouse, etc.

1. Daily Footfall

Vending machines and cashless vending solutions are meant to serve people. Hence the most ideal locations to install a vending machine are places with significantly high foot traffic or visitors. With high footfall, the chance of attracting impulse and habitual buyers increases. In either case, your business revenue will increase. Touchless vending machines with digital payment solutions have a higher advantage as the transaction becomes quick and secure in places that host large crowds.

Moreover, by placing strategically branded vending machines, you can really get some brand recall going in places with more eyeballs. Know more about Private labelling services by Vendekin here.

2. Power Availability

All automated and cashless vending systems are electrically operated, hence, to retrieve benefits from your vending business, you must ensure constant availability of electric power or at least a backup generator. Additionally, this is a must for food and beverage businesses planning to go the smart vending machine route since their product will often require an in-built refrigerator or food-heating oven.

3. Demand and behavioural trends

The simple rule of demand and consumer behaviour applies to Instant Commerce as well. This has only been elevated with smart vending machine payment solutions. For instance, at workspaces in India, employees and visitors are accustomed to tea, coffee and light snacks. Hence the demand for a tea/coffee vending machine or a touchless snacks vending machine is high.

Likewise, for a nutrition bar and juice products, gyms and parks are profitable locations.

With the right information and proper understanding of the behavioural patterns of the target audience and the demand trends of the places they visit, placing a smart vending machine is easy.

4. Distance from the warehouse

Smart vending machines too require stock re-filling as and when required. So having a vending machine installed strategically nearby a warehouse or in a well-connected area is a plus for your business. As a result of which the cost of logistics goes down significantly.

Vendekin’s smart and cashless vending solutions come with vNetra, a GDPR-compliant, AI/ML-driven back office vending management software that tracks the inventory level of the vending machines along with other rich data points around sales, discounts, margins and user consumption behaviour.

Can a vending machine be placed anywhere?

A smart vending machine can be placed anywhere, but for the best returns in your buck, strategy around location is key.. Depending on the space available, the location and the kind of product being vended, Vendekin will provide your business with customised vending machine solutions.

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Why Choose a Micro-Market over a Pantry for Your Office

Are the coffee runs in your office taking longer than usual and eating into your team’s productive work hours?

Is finding and refilling tea bags, sugar, coffee and snacks on the pantry shelves a constant nightmare for your team?

Then it is time your office floor or complex got itself a micro market powered by the smart vending solutions from Vendekin Technologies, known for creating the best vending machine software in India and worldwide. Here’s how a micro market can help your office.

What Is a Micro market?

A micro market is a closely condensed convenience store consisting of 2 or more vending machines selling various products through unmanned, unattended retail. It utilises automated self-checkout technology, often combined with cashless methods of payment.

But, can a micro market benefit your workplace? Here are five benefits of incorporating a micro-market into your office space.

Transform Your Break Room

Upgrading to a micro-market powered by the best vending machine software from India upgrades your break room. Instead of a room with beat-up coffee machines and shelves of expired snacks, a break room with smart vending machines with neat rows filled with snacks, beverages and even office supplies makes for a much more modern and convenient break room. It creates an overall improved office experience and subliminally communicates to the office staff that they are valued and their needs matter. Instead of each one going off on their own, often you will find teams gathered around these new-age vending machines or micromarkets during breaks, which overall helps build relationships and morale.

What does this mean for the company? Higher employee morale usually means an overall happier place to work. Additionally, adding a micro-market may also give your business’ reputation a boost as a workplace. Company perks, such as better break rooms and snacks, are highly valued and can even become a talking point helping draw and retain talent.

Greater Office Productivity

Another reason why using a micro-market makes sense for today’s businesses is that it is an easy way to boost your workplace productivity.

Office staff leaving the office for long lunches and coffee breaks can cost a company useful work hours. A micro-market powered by the touchless, cashless vending machine technology from India, can save your team a lot of time. Snacking and even lunch options are available, allowing your staff to easily shop for satiating and nutritious food without stepping out of the office. All in all, having an engaging break room in your office can help your staff save time and stay focused during the day.

More Convenient than Old-school Vending

Micro-markets via smart vending, have done away with hassles of traditional vending machine technology in India or worldwide. It is uncommon now to see users standing around a vending machine fumbling for coins and notes. Vending machine dispensation technology too has upscaled, and it is unusual to see products get jammed in now.

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In conversation with Abhinav Soni, Sales Head - Opportunities & Challenges for smart vending machine

Vending may have been in India for almost 40 years now, but as the world rides the new wave of digital retail, our sales lead Abhinav Soni shares his thoughts on the opportunities and challenges presented by smart vending technologies, the solutions provided by Vendekin to brands globally and the challenges his team faces in selling this idea to brands and entrepreneurs. Excerpts from this interesting conversation:

Smart Vending Machines in the Indian market

Abhinav shares that the exponential growth of digitisation in India has resulted in massive traction for the idea of a smart & unmanned retail landscape. Multiple brands are showing interest in building new channels of sales & even beginning to explore automatic vending machine prices in India. While smart vending machines offer end-consumers a touchless and personalised experience, Vendekin Technologies provides smart vending solutions in India and worldwide to brands in the retail and food & beverages (F&B) sector. Vendekin does this by retrofitting their existing vending machines to make them “smart” – cashless and touchless – with the help of a web or app interface.  Vendekin also customises smart vending machines as per a brand’s specific needs and requirements and provides an AI/ML (Artificial Intelligence/Machine Learning) driven back office vending management software to remotely track sales and manage other vending machine operations digitally.

Traditional Stores vs Regular Vending Machines vs Smart Vending

While Abhinav doesn't believe in the idea of pitting the concepts of traditional stores, regular vending machines and smart vending machines against each other, he does elaborate on the benefits that brands experience with smart vending machines. For instance, setting up a traditional brick and mortar store takes a lot more time and money to get up and running. Regular cash-and-coin operated vending machines come with their own set of limitations and still require tactile human interaction and manual intervention in its operations

Smart vending solves both of these challenges. A vending machine can be set up in as less as 1/10th of the cost of a traditional storefront. And in less than 24 hours a business can be set up with smart cashless vending machines in India. Customer transactions on these machines are entirely touchless, managed through smartphones, while all the sales data and interactions can be tracked digitally by the vending machine operator.

Expanding Beyond the Usual Markets

Vending machines are a common sight at airports, railway stations, bus stops, corporate offices and various public spaces. But there's a lot more that can be explored, says Abhinav. Vendekin-powered smart cashless vending machines can be set up in residential complexes, educational institutes, business parks, fitness centres, hospitals, etc. Basically, any place that witnesses high footfall is a potential place of business for smart vending machines.

The team at Vendekin can help businesses identify such high footfall spots across the country and handhold them in setting up smart vending machines at these locations. This is a part of Vendekin’s bouquet of vending solutions in India and across the world.

Scope of the Vending Industry

According to Abhinav, vending has now evolved over the usual packed snacks and beverages. The smart cashless vending machines in India and worldwide can be customised as per the product a brand wants to sell. Natural Ice Cream now vends tubs of its popular ice creams through a customised refrigerated vending machine in Pune, similarly Shaukeen Pan has a unique "Paan Vending Machine" outside its store and Gadre Marine has packaged seafood vending machines installed in a residential complex.

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