In conversation with Abhinav Soni, Sales Head - Opportunities & Challenges for smart vending machine

Vending may have been in India for almost 40 years now, but as the world rides the new wave of digital retail, our sales lead Abhinav Soni shares his thoughts on the opportunities and challenges presented by smart vending technologies, the solutions provided by Vendekin to brands globally and the challenges his team faces in selling this idea to brands and entrepreneurs. Excerpts from this interesting conversation:

Smart Vending Machines in the Indian market

Abhinav shares that the exponential growth of digitisation in India has resulted in massive traction for the idea of a smart & unmanned retail landscape. Multiple brands are showing interest in building new channels of sales & even beginning to explore automatic vending machine prices in India. While smart vending machines offer end-consumers a touchless and personalised experience, Vendekin Technologies provides smart vending solutions in India and worldwide to brands in the retail and food & beverages (F&B) sector. Vendekin does this by retrofitting their existing vending machines to make them “smart” – cashless and touchless – with the help of a web or app interface.  Vendekin also customises smart vending machines as per a brand’s specific needs and requirements and provides an AI/ML (Artificial Intelligence/Machine Learning) driven back office vending management software to remotely track sales and manage other vending machine operations digitally.

Traditional Stores vs Regular Vending Machines vs Smart Vending

While Abhinav doesn't believe in the idea of pitting the concepts of traditional stores, regular vending machines and smart vending machines against each other, he does elaborate on the benefits that brands experience with smart vending machines. For instance, setting up a traditional brick and mortar store takes a lot more time and money to get up and running. Regular cash-and-coin operated vending machines come with their own set of limitations and still require tactile human interaction and manual intervention in its operations

Smart vending solves both of these challenges. A vending machine can be set up in as less as 1/10th of the cost of a traditional storefront. And in less than 24 hours a business can be set up with smart cashless vending machines in India. Customer transactions on these machines are entirely touchless, managed through smartphones, while all the sales data and interactions can be tracked digitally by the vending machine operator.

Expanding Beyond the Usual Markets

Vending machines are a common sight at airports, railway stations, bus stops, corporate offices and various public spaces. But there's a lot more that can be explored, says Abhinav. Vendekin-powered smart cashless vending machines can be set up in residential complexes, educational institutes, business parks, fitness centres, hospitals, etc. Basically, any place that witnesses high footfall is a potential place of business for smart vending machines.

The team at Vendekin can help businesses identify such high footfall spots across the country and handhold them in setting up smart vending machines at these locations. This is a part of Vendekin’s bouquet of vending solutions in India and across the world.

Scope of the Vending Industry

According to Abhinav, vending has now evolved over the usual packed snacks and beverages. The smart cashless vending machines in India and worldwide can be customised as per the product a brand wants to sell. Natural Ice Cream now vends tubs of its popular ice creams through a customised refrigerated vending machine in Pune, similarly Shaukeen Pan has a unique "Paan Vending Machine" outside its store and Gadre Marine has packaged seafood vending machines installed in a residential complex.

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In Conversation: Apoorv Nene on Customer Success at Vendekin

In this month’s edition of our In conversation… series, we got chatting with someone whose team works hard and smart to ensure Vendekin’s customers – new and existing vending operators (NVOs & EVOs) and brands – achieve business success as they become a part of the instant commerce revolution with smart vending provided by Vendekin’s best in industry cashless vending solutions in India. Vendekin Technologies is known for spearheading VCommerce or vending commerce and unattended retail through a patented touchless and cashless technology complemented by a comprehensive analytics and aggregation portal vNetra.

In this riveting conversation, Apoorv Nene, head of Customer Success at Vendekin Technologies shares his experiences of leading the department and the most common and unusual challenges his teams tackle in providing a delightful experience with smart vending machine solutions to entrepreneurs in India.

Leading Customer Success at Vendekin

Apoorv is an Industrial Engineer from the University of Illinois Chicago and an executive alumnus of IIM Kozhikode. Armed with the experience spent working with American Axle & Manufacturing as a quality & industrial engineer and ZOLLER India & South East Asia as a technical sales manager in the United States and India respectively, Apoorv joined Vendekin Technologies in June 2021, just as the country was coming out of the pandemic-induced lockdowns and getting used to the contactless approach to daily life.

What exactly does Customer Success mean at Vendekin?

According to Apoorv, it’s simple. When a customer feels valued, feels that his/her decision to venture into this industry with Vendekin has begun showing results that are visible and tangible, that there is Customer Success.

Apoorv and his team of 15, which also includes a part of the operations team, work with two kinds of people every day. One, the ‘Customers’ consisting of vending machine operators, entrepreneurs and brands. This can range from experienced players to new entrants, both to whom Vendekin provides vending machine solutions in the form of smart vending machines, intelligent RetroBox and the SaaS software powering them. The second type of folks his team interacts with are the ‘Consumers’, those making transactions and purchases using Vendekin-powered smart vending machines. These consumers reach out to Vendekin using the in-app messenger with suggestions, complaints, or questions. Apoorv’s team steps in here by providing solutions directly or bringing the operator into the loop to ensure the issue is resolved in the shortest possible time. This way it’s a double win for the end-consumer as there is always another level of redressal of their complaints and concerns.

How does the Customer Success team help brands and new entrepreneurs?

The customer success teams are by the customer’s side right from the time they are on-boarded with Vendekin. The teams work in tandem with the marketing team in educating the customer about how to extract maximum benefit out of their smart vending machines by making optimum usage of the analytics platform - vNetra. These smart vending machine solutions provided include technical troubleshooting, marketing assistance, promotional strategy planning, and customisations of the vending machines and the software as per the client’s business requirements. The operations team in particular plays a vital role in ensuring that installation and commissioning of vending machines is carried out with utmost diligence. A thorough software and machine operation training is provided to the customers to ensure a good consumer experience.

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