In Conversation: Apoorv Nene on Customer Success at Vendekin

In this month’s edition of our In conversation… series, we got chatting with someone whose team works hard and smart to ensure Vendekin’s customers – new and existing vending operators (NVOs & EVOs) and brands – achieve business success as they become a part of the instant commerce revolution with smart vending provided by Vendekin’s best in industry cashless vending solutions in India. Vendekin Technologies is known for spearheading VCommerce or vending commerce and unattended retail through a patented touchless and cashless technology complemented by a comprehensive analytics and aggregation portal vNetra.

In this riveting conversation, Apoorv Nene, head of Customer Success at Vendekin Technologies shares his experiences of leading the department and the most common and unusual challenges his teams tackle in providing a delightful experience with smart vending machine solutions to entrepreneurs in India.

Leading Customer Success at Vendekin

Apoorv is an Industrial Engineer from the University of Illinois Chicago and an executive alumnus of IIM Kozhikode. Armed with the experience spent working with American Axle & Manufacturing as a quality & industrial engineer and ZOLLER India & South East Asia as a technical sales manager in the United States and India respectively, Apoorv joined Vendekin Technologies in June 2021, just as the country was coming out of the pandemic-induced lockdowns and getting used to the contactless approach to daily life.

What exactly does Customer Success mean at Vendekin?

According to Apoorv, it’s simple. When a customer feels valued, feels that his/her decision to venture into this industry with Vendekin has begun showing results that are visible and tangible, that there is Customer Success.

Apoorv and his team of 15, which also includes a part of the operations team, work with two kinds of people every day. One, the ‘Customers’ consisting of vending machine operators, entrepreneurs and brands. This can range from experienced players to new entrants, both to whom Vendekin provides vending machine solutions in the form of smart vending machines, intelligent RetroBox and the SaaS software powering them. The second type of folks his team interacts with are the ‘Consumers’, those making transactions and purchases using Vendekin-powered smart vending machines. These consumers reach out to Vendekin using the in-app messenger with suggestions, complaints, or questions. Apoorv’s team steps in here by providing solutions directly or bringing the operator into the loop to ensure the issue is resolved in the shortest possible time. This way it’s a double win for the end-consumer as there is always another level of redressal of their complaints and concerns.

How does the Customer Success team help brands and new entrepreneurs?

The customer success teams are by the customer’s side right from the time they are on-boarded with Vendekin. The teams work in tandem with the marketing team in educating the customer about how to extract maximum benefit out of their smart vending machines by making optimum usage of the analytics platform - vNetra. These smart vending machine solutions provided include technical troubleshooting, marketing assistance, promotional strategy planning, and customisations of the vending machines and the software as per the client’s business requirements. The operations team in particular plays a vital role in ensuring that installation and commissioning of vending machines is carried out with utmost diligence. A thorough software and machine operation training is provided to the customers to ensure a good consumer experience.

Continue reading

In Conversation with Varun Shah - Co-Founder, Vendo Systems

In this edition of In Conversation, our interview series, we got talking to Mr. Varun Shah, the co-founder and partner at Vendo Systems, a Pune-based vending machine operator, who uses Vendekin Technologies’ smart and touchless vending machine technology in India to power his vending machines. Mr. Varun shares his experience of introducing smart vending to various residential societies and corporate houses, the challenges they have faced and what they look forward to in future with their smart vending business. Excerpts from the conversation:

Please tell us about your business. How and why was Vendo founded? Can you please tell us about yourself?

Vendo was originally the brainchild of Sohel, a dear friend, who I have known for 8 years now. Both of us had our own businesses, I was into the events industry while Sohel ran his rolling paper business. The pandemic-induced lockdowns made us realise that our current businesses cannot be run remotely. Sohel was looking for newer opportunities when one of his cousins introduced him to Aroon Khatter, founder of Vendekin Technologies. Sohel saw potential in smart unattended retail. and started Vendo in December 2020 and soon after in January 2021, I came on board. Since then, all our machines have been powered by Vendekin.

Why did you choose to go into the unmanned vending retail business over other opportunities in retail?

We saw that during the pandemic, people started taking their health and related safety precautions very seriously. We also noticed that there were no provisions for availability of essential products on a 24X7 basis. We saw this as an opportunity to introduce vending machines or unmanned retail as a solution that fills this gap, fulfilling the customer’s need for both safety and convenience. Powered by Vendekin’s intelligent vending machine solutions in India, these smart vending machines can dispense snacks, beverages and other essentials any time of the day or night. Plus the consumers can pay for it via cash or through a completely cashless and touchless digital transaction on their phones.

How many places in Pune are your vending machines located in right now?

We started off small with 3 smart vending machines. And now have 14 Vendekin-powered vending machines spread all across Pune in Maharashtra. This was possible because Vendo was handheld by Vendekin during its initial days in the industry on all crucial aspects. Our first installation was in a residential society named Rohan Kritika, followed by Rohan Mithila in Pune.

Apart from these, we have also manage some of the best digital vending machines in the Pune offices of Resalary and Webasto

Any key takeaways on your experience working with residential complexes vis-a-vis corporates?

Both were obviously vastly different experiences for us at Vendo. Residential complexes and their governing bodies require a lot more convincing and explaining on how the machine operates, its benefits and its ongoing usage and maintenance. Corporates, on the other hand, are familiar with the concept of unattended retail and vending, so they already have a budget for such installations. The large number of people in their offices, which in turn means high volumes, makes unmanned retail an ideal option. One benefit of working with  residential complexes is that it gives us a chance to educate and engage with their residents, a majority of whom work with large corporates, and therefore could be future clients or decision-makers as well.

Continue reading