Vending Machine Software: How to Manage Your Vending Machines Remotely

Imagine this:

You decided to buy vending machines and place them at different locations. Now one of them starts facing difficulties and you receive a notification, another requires restocking, you receive an alert and if a product is performing well, you receive its data evaluation.

All these little nudges by your vending machine software can help you save a lot of money every month, that otherwise would go into repairs from unnoticed malfunctions, unplanned refilling logistics and even weak business strategies.

That is why a majority of businesses in India, are focusing on investing in the best vending machine software that eases the process of maintaining and monitoring their vending machines remotely.

Taking it one step ahead is Vendekin’s vNetra, a cloud-based, GDPR-compliant, AI/ML-driven vending machine software that aids in making your vending machine business in India futureproof.

Read ahead to know how.

How to remotely manage and maintain smart vending machines

With Vendekin’s vNetra, you can take your automatic vending machine business in India a notch above with its live inventory checks, smart alerts about the machine status, in-depth transaction details, access to refunds and discounts offered, timely performance reports, CSV reports and much more for multiple vending machines.

These are filtered under the following services:

Descriptive Data Analytics

At its base, vNetra gathers, examines and reports all the information regarding the operation of your vending machines. This entails capturing and disseminating all data that informs you of what is happening currently with all of your smart vending machines at various places.

This includes analytical data about:

• Machine inventory levels
• Refilling requirements by individual vending machines
• Errors faced by them
• Transaction details
• Periodic (daily/ weekly/ monthly) performance reports
• Machine activities
• Discounts and offer analytics

All of this is available all the time, anywhere in just one click! With this, the vending machine operators can properly plan and execute maintenance trips and efficient inventory restocking.

The descriptive data allows you to gauge, diagnose and hence improve your business strategy with the aid of predictive analytics.

Predictive Analytics

The term predictive analytics indicates employing descriptive data and modelling techniques to determine what is likely to happen in the future.

Hence, vNetra’s AI-based attributes help in studying historic data patterns and identifying upcoming trends in sales. This allows businesses to allocate their resources smartly to increase operational efficiency and reduce risks in running their vending machine business. This makes it favourable for those looking to buy a vending machine.

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How Vending Machines are Reshaping Retail & F&B

1st century A.D., Roman Egypt.

People eagerly wait with a token in hand to experience an engineering marvel called the vending machine.

It might seem unlikely but with a massive history of over centuries, vending machines have been a part and parcel of human civilization. From the holy water vending machine in ancient Egypt to the smart snack vending machine in India, it has left a great impact on the global consumer, particularly in the retail sector.

So much so that the market size of global retail vending machines was estimated at USD 51.91 billion in 2021. Moreover, the beverage retail segment contributed 43% of the global revenue with smart coffee vending machines and energy drinks in the lead.

Another modern impact of the vending machine is seen in the way it continues to reshape the retail and F&B sector, especially through new-age smart vending machines. Retailers and FMCG brands are keen to understand how vending machine companies in India are moulding the retail sector by tapping into contemporary consumer behaviour, which expects immediate solutions and instant gratification.

Understanding the role smart vending machines play in retail and F&B, therefore, starts with understanding consumer purchasing trends and behaviour.

What Is Consumer Buying Behavior in FMCG?

The vending market is expected to grow at a  CAGR of 8.7%  between 2020-2026 in India, anchoring the vending machine strongly in the Indian retail market. This massive growth results from the unique consumer purchasing behaviour in the F&B sector. The traditional neighbourhood kirana stores, malls and hypermarkets are now facing a push from the upcoming micro markets of smart vending machines in India.

Earlier the consumer would wait in line, and go through the bothersome process of finding spare change. Then a shift in consumer behaviour was seen with liberalisation and digitalisation, but the biggest wave of change came forth with the pandemic.

Post 2019 the same consumer is conscious about:

• making physical contact
• traditional payment methods
• the time consumed
• finding the exact product all the time, everywhere.

In other words, the buyer is more aware of the consumer experience. Today consumers demand a personalised experience with minimum human interaction. Thus making the Indian retail segment all about convenience. This micro-market has evolved to be interactive, immediate and immersive. 

And at the centre of this touchless, cashless and convenient experience is the smart vending machine.

Smart Vending Machine: The heart of retail and F&B sector.

As per the India Digital Payment Report for the third quarter of 2022, there were over  19.65 billion UPI transactions made, accounting for a sum of Rs 32.5 trillion. This, along with the growth rate of 71.7% for digital payment (by 2025) makes for a massive shift towards a cashless retail experience. In addition to this, the consumer demands for unmanned yet inclusive retail experience.

Adhering to the shifts in consumer behaviour, the retail market has turned towards micro markets of unmanned and cashless vending machines solving the following concerns:

Less physical contact

The consumer wants to have an inclusive and immersive shopping experience while maintaining minimum physical contact. A position that is rare to achieve in a traditional retail setup, especially in F&B retail as the consumer shops around various products to compare the prices and specifications.

Smart vending solutions address this concern in just one tap. By scanning a customised QR code, the consumers now can check out all the products on their devices and proceed to pay. This in turn is building a repetitive habit of lesser and lesser contact while shopping.

Vendekin, one of the top vending machine companies in India, provides an intelligent machine controller framework, including hardware and both a mobile app and web interface, that can help minimise physical contact by up to 95 per cent.

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Finding the Right Location to Install Smart, Cashless Vending Machines for Higher Sales

With around 65 lakh potential set-up locations across 500 cities in India, smart and cashless vending solutions are driving the Indian vending market at a Compound Annual Growth Rate (CAGR) of 14.9% (2020-2026). Moreover, as more brands are gearing up for phygital retail markets in India with automated and touchless vending machines, it has become vital to target the right location and spaces for your products to get more profitable returns.

But, what are some good locations for vending machines?

In all honesty, a vending machine can be installed anywhere from offices to subway stations and from departmental stores to housing apartments, depending on your target consumer and business needs. That being said, it is important to consider various factors that make a space more suited to install a smart vending machine with cashless payment solutions.

Location Matters! Here’s why

India hosts 40,000 hospitals, 249,000 factories, 113,000 public places, countless workspaces and residential apartment complexes that can turn into the right opportunity to upscale your retail business with low-risk and cost-effective cashless vending machines. What connects all these varied spaces are factors like comparatively high footfall, power availability, product-specific demand, rent, distance from the warehouse, etc.

1. Daily Footfall

Vending machines and cashless vending solutions are meant to serve people. Hence the most ideal locations to install a vending machine are places with significantly high foot traffic or visitors. With high footfall, the chance of attracting impulse and habitual buyers increases. In either case, your business revenue will increase. Touchless vending machines with digital payment solutions have a higher advantage as the transaction becomes quick and secure in places that host large crowds.

Moreover, by placing strategically branded vending machines, you can really get some brand recall going in places with more eyeballs. Know more about Private labelling services by Vendekin here.

2. Power Availability

All automated and cashless vending systems are electrically operated, hence, to retrieve benefits from your vending business, you must ensure constant availability of electric power or at least a backup generator. Additionally, this is a must for food and beverage businesses planning to go the smart vending machine route since their product will often require an in-built refrigerator or food-heating oven.

3. Demand and behavioural trends

The simple rule of demand and consumer behaviour applies to Instant Commerce as well. This has only been elevated with smart vending machine payment solutions. For instance, at workspaces in India, employees and visitors are accustomed to tea, coffee and light snacks. Hence the demand for a tea/coffee vending machine or a touchless snacks vending machine is high.

Likewise, for a nutrition bar and juice products, gyms and parks are profitable locations.

With the right information and proper understanding of the behavioural patterns of the target audience and the demand trends of the places they visit, placing a smart vending machine is easy.

4. Distance from the warehouse

Smart vending machines too require stock re-filling as and when required. So having a vending machine installed strategically nearby a warehouse or in a well-connected area is a plus for your business. As a result of which the cost of logistics goes down significantly.

Vendekin’s smart and cashless vending solutions come with vNetra, a GDPR-compliant, AI/ML-driven back office vending management software that tracks the inventory level of the vending machines along with other rich data points around sales, discounts, margins and user consumption behaviour.

Can a vending machine be placed anywhere?

A smart vending machine can be placed anywhere, but for the best returns in your buck, strategy around location is key.. Depending on the space available, the location and the kind of product being vended, Vendekin will provide your business with customised vending machine solutions.

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Smart Vending For A Sustainable Planet - Can Vending Machines Help Reduce Carbon Footprint?

Global decarbonisation is an uphill battle, a fact that was underlined and discussed by major economies from around the world as they made commitments during the UN Climate Change Conference in Glasgow (COP26) in 2021. And industries, including retail, will have to play an important role in building a lasting solution for a sustainable planet.

Smart Vending Technology can be one the harbingers of this change in the retail industry, with smart unmanned retail helping the FMCG sector reduce their carbon footprint while becoming more accessible to end users.

Read on to learn how.

Reduce food wastage with vNetra

Studies have shown that if food waste was a country, it would be the third-highest emitter of greenhouse gases on the list of countries with high carbon footprints. With smart solutions for vending products, especially food items, businesses can play a crucial role in sustainability.

vNetra, Vendekin's Google Cloud powered, GDPR compliant, AI/ML driven back office vending management software, is a step forward in smart vending technology by digitising the supply chain or backend vending operations. Through the vNetra software, inventory of all active machines can be tracked on a single platform. This means knowing in advance, which machines have perishable goods close to their sell-by date. Knowing in advance can help plan the sales of these items with a shorter shelf-life. At the same time, on restocking rounds only items with a sell-by date need to be refilled. This helps reduce product wastage.

Reduce fuel emissions with digital inventory management

Having a centralised system to track the inventory of all vending machines, retailers or vending machine operators can be aware of their exact inventory at all times. No matter where the vending machines are or where the vending operators are.

Machines have to be restocked based on product inventory and expiration date. The frequency of refilling vending machines depends on the frequency of consumption by consumers and the perishable nature of the products. If certain machines require frequent refilling trips, restocking them can be optimised by planning more refills in a single restocking trip, to ensure less fuel is burned and fewer emissions released into the environment.

vNetra provides a centralised inventory management feature to operators and businesses, which helps them effectively save time and money by taking appropriate decisions in regards to restocking.

Saving on energy usage

Departmental stores, supermarkets, showrooms and restaurants require a lot of energy, in the form of air conditioning, refrigeration, lighting, maintenance etc, to run their operations. Each of these devices could be run for an upward of 10 hours each day on average.

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In conversation with Mr Ajit Nair, VP Product at Vendekin Technologies

Continuing with our In conversation… series, this time we decided to sit down with someone we all know as an ocean of knowledge when it comes to the product development of smart vending machines at Vendekin Technologies.

We got talking to the Vice President of Product, Mr. Ajit Nair, an expert in product management and network security, about his vision of making the retail vending experience a truly touchless and cashless experience that works seamlessly across a user’s multiple devices. We also spoke about his philosophy of innovation, product development and the future of vending and Vendekin!

How did it all start for you?

As a child, I was interested in building and repairing things at home. That's where the builder mindset kicked in for me. Over the years that builder mindset shifted to building products for

1. Telecommunication grade Signalling stacks to Billing and Charging stacks, handling millions of calls and billing data daily
2. Network Security stacks
3. Telecom Virtualization products and finally
4. Consumer Applications and SaaS Enterprise software

Subconsciously this builder mindset then shifted to a common thread, i.e every piece of work that was done did make a difference to those around me.

The difference could be in the form of helping people connect with their loved ones, creating systems where people could share their private information to access services without worrying about their data’s security, or even ensuring that a late hunger or craving could be fulfilled late in the night without having to rummage for cash through cashless and touchless smart vending machines.

The shift in mindset has also made me realise how to strategize about a product for the future and make decisions according to what a consumer would look for as a natural progression for the service. This forward-looking mindset has helped my love for building products grow alongside the intention of building a sustainable business. With Vendekin Technologies, the learning has not just been quick but also helped me grow as an individual. To be agile and resist making decisions based on gut, instead relying more on data received from the product and its users.

What technologies do you work with and what products have you developed so far?

I have worked with technologies like microservices architecture, cloud, networks, React JS, JavaScript, Typescript, scalable systems and even old school tech programming languages C, C++. Right from writing code for low footprint systems to large scale systems. Bottom line, I enjoy writing code and building systems that put a smile on the face of the consumer.

The products I have developed so far include SS7 stacks (Signalling System for PSTN), telecommunications mediation product for billing and charging, network security stacks like SSL, IPSEC, EAP, IKE, PKI - Certificate Management, securing a popular gaming console, secure policy management (MAM, MDM) for mobile phones and consumer mobile applications and SaaS Enterprise software for unmanned retail.

What is your philosophy of innovation in product? Enhancing user experience or making operators' lives easier?

As a smart vending machine company in India, end-users and their aspirations are the central theme at Vendekin Technologies when it comes to creating products. This is a philosophy that emanates from Aroon Khatter (Founder and CEO), right down to the teams like product, marketing and sales.

To explain this philosophy further, let me give an example. We have around 30 million cabs in the world today providing services of moving people to move from one location to another. There are at least 10 major platforms bridging the gap between these commuters and cab service providers, such as OLA, UBER, GRAB, LYFT etc. Now imagine, there are around 100 million unattended retail kiosks but no one platform to connect consumers to these machines. That is the problem that the Vendekin’s product team is focused on solving. That of creating smart vending machines. The opportunity is immense with layers of complexity in solving it.

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vNetra: Making Vending Operations Seamless & Digital

The future of retail will be a bouquet of sales channels from ecommerce to quick commerce to instant commerce with vending and yes, even brick and mortar stores. With pandemic induced realities, unattended contactless retail through vending machines will demand a larger and larger chunk of this pie. As these vending transactions become more and more a reality, the key factor will be being able to strategize for maximum profitability with smart management of vending machine operations. And vNetra software, powered by Vendekin, is one of the best vending management software, making cashless and touchless vending solutions a reality all across in India. Here's how!

But before we understand more about vNetra, let’s understand why there is a need for a seamless management platform for EVOs (Existing Vending Operators) & NVOs (New Vending Operators).

The three main reasons why vending hasn't quite taken off in India yet :

1. Lack of digital payment option
2. Lack of digitization of the backend vending operations
3. Limitations of gross margin

Vendekin has been solving these problems sequentially, starting off with the Retrobox device, which upgraded old-school and clunky vending machines smarter and more conveniently, by making cashless and touchless transactions possible.

Next came digitising the supply chain or backend vending operations through vNtera. Digitising can reduce leakage, spillage, which currently in the vending industry costs up to 8 to 10% of a vending operator's stock line. It also brings about more efficiency.

The first module we developed on the vNetra was for the operator to know what is being sold on his/her machine, how it is being paid for. We started to think about how we can be digitising all processes in the back end operations.

But managing the entire process has always been a pain for vending operators. This, because there were many stages where manual involvement was required, whether it was from the perspective of inventory, stocking, or sales and cost management.

What is vNetra. How did the name come about?

vNetra is a Google Cloud powered, GDPR compliant, AI/ML driven back office vending management software for operators and brands to remotely track sales and manage vending machine operations at their fingertips anytime, anywhere in the world!

The name vNetra originally came from a Vendekin team member. The word Netra meaning “eye” in Sanskrit, which fits the bill since vNetra helps the operators have a birds eye view of their vending business operations digitally. Once the Retrobox goes in, the data transfers to the cloud and the operator can access this data through vNetra.

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In conversation with Pranav Kumar, General Manager - Design & Development at Godrej & Boyce

Scan – Select – Pay – Enjoy!

That’s how employees of corporate offices with Godrej & Boyce’s smart vending machines get their coffee and snacks at work, without having to carry jingling loose change or a wad of notes for exact payments of their coffee or tea.

And this touchless vending machine experience in India is increasingly being powered by Vendekin Technologies for leading integrated vending service providers such Godrej & Boyce. Their vending arm, Godrej Vending has used Vendekin Technologies powered solutions to upgrade their vending machine technology to further strengthen their corporate vending solutions and be ready for the touchless and cashless future of unattended retail. Pranav Kumar, the General Manager of the Design and Development at Godrej & Boyce talks about this journey and what is to come…

Please tell us a little about yourself and Godrej & Boyce.

Godrej & Boyce Limited is one of the biggest companies in India in multi-technology products. One of the products we design and manufacture are beverage vending machines. We are in the business of table-top tea and coffee vending machines, and we sell our machines in the domestic as well as international markets like SAARC countries, the Middle East, South Africa, Canada and even USA. We build a wide variety of machines, which can dispense beverages like tea, special and instant coffees, and some specially designed machines even dispense oatmeal.

Our machines have got very good acceptance by customers, due to its technology, flexibility in usage, quality of the output (product) and the varieties we offer in them.

How did the association between Vendekin Technologies & Godrej come about?

We at Godrej & Boyce are entirely into the development of technology for coffee vending machines.  We were looking for a technology partner to provide us with a tech platform to integrate digital payment systems, cloud computing, and IoT (Internet of Things) in our vending machines, in order to make life more convenient for our end-users. That's when we came across Vendekin, who have created an excellent ecosystem of future-ready smart vending machine technology in India. We tested Vendekin's technology with our machines and found them to be flexible and easy to integrate. It took us hardly a month to integrate all our tea and coffee vending machines with Vendekin's tech. With our machines and Vendekin's smart systems, we were able to offer digital payment gateways (for commercial coffee vending machines), consumption reports, inventory management, machine health alerts and many customer-centric offerings to our clients.

How easy was it to set up a Vendekin device on your existing vending machines?

We found that Vendekin’s technology is ready for integration with any kind of vending machine, from the basic machines to the more premium ones. Integrating Vendekin’s technology into our machines didn’t require us to make any sort of changes to our systems or the machines itself. It was as easy as plug and play into our systems.

How do Vendekin powered machines differ from the normal ones?

The machines without Vendekin’s technology are free-vend machines, which means they do not really have any payment systems in them. After integrating Vendekin’s smart vending technology with our machines, they became digital-ready and equipped with digital payment options for India and international markets too. So we were able to offer our machines to our international clients too with digital payment options integrated with payment gateways accepted in their countries.

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Retrobox - The booster shot of smart tech for traditional vending machines

Traditional Vending Machines - Just a simple box with snacks

So what comes to mind when someone says vending machine? A large glass and metal box placed conveniently in a corner, with some brightly packaged snacks, plastic beverage bottles. Or maybe the vending machines that you are thinking of are those table top machines, commonly found dispensing tea or coffee in office pantries. Or perhaps you are thinking of the ticket dispensing machines at metro stations. While the products being dispensed may vary, all the vending machines above usually accept currency notes, coins and cards and allow for punching in the product code through some buttons or a keypad.

All in all, a vending machine would seem to be a simple mechanical box with limited payment options to make a purchase using cash or sometimes a debit or credit card. These machines also have a high chance of a lost sale if the customer walks away if he/she doesn't have the exact amount of cash on them, or if their card fails to swipe or be detected for some reason or if they do not wish to swipe/tap their card multiple times to get multiple products.

With the Retrobox, Vendekin Technologies is bringing transformation into the vending machine business, making these older, simpler and clunkier vending machines smarter with a touchless, ‘shopping cart’, mobile purchase experience with multiple digital payment options.

So what is Retrobox?

Retrobox is a palm-sized plug-and-play device created for vending machines by Vendekin Technologies, used by smart vending machines suppliers in India, US, Europe, UAE and other countries. It is compatible with all Multi Drop Bus (MDB) versions and can be set up in less than 10 minutes. The Retrobox acts as an interactive controller device, managing the execution activities through customers’ mobile phones. It can be placed inside the old machines by simply connecting the MDB, DEX and Keypad cables of the machine, without having to make any cosmetic changes on the exterior. The machine looks the same but operates more smartly and efficiently.

What made managing the older vending machines cumbersome?

Missing Innovation

• Older machines need a GSM telemetry device to transfer data. With the 3G sun setting upon 2022, these devices have to be upgraded to run on 4G and 5G networks.
• There are usually only two payment options available in older vending machines, either cash and card.

Poor Consumer Experience

• These machines dispensed only one product at a time.
• Older machines require currency change management to accept physical currency
• Contactless cards have limitations in terms of number of swipes/taps in a day

Operational Inefficiency

• Running and maintaining cash equipment comes at a high cost.
• Card readers, cash acceptors and telemeters are expensive to set up and maintain.
• Existing back office operation management softwares do not provide in-depth data analysis for the entire operation.

Today, if vending machines and kiosks do not support all forms of mobile cashless payments, the operators could be missing out on an extra 20% in sales. That’s where Vendekin’s Retrobox provides the booster shot of smart tech, providing a one stop solution to the operators.

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In conversation with Sharad More, Founder Shaukeen Paan: Opportunities in VENDING Paan

What was the last product you purchased using a vending machine? A packet of chips, a bar of chocolate, or a tetra pack of juice? But, have you ever bought paan from a vending machine?

Mr. Sharad More, the founder and proprietor of Pune’s Shaukeen Paan, talks about vending paan using a Vendekin-powered smart vending machine at his shop and the challenges and the opportunities therein. Vendekin is the provider of intelligent vending solutions through contactless and touchless vending machines in India and the ecosystem required to support a successful vending business.

More from Mr. More.

Please tell us a little about your business?

I started selling paan in 1986, from a tiny setup, just a table with paan products. I was 17, had just left school and did various odd jobs like working in motor garages, before starting Shaukeen – The Complete Paan Shop in Erandwane, Pune. Even then, I had noticed that the way paan shops were run created a negative outlook for the business and its customers. I studied the market, the sentiment of the people, and once I understood the operations side of things, decided to do things a bit differently with Shaukeen. Today it is known as The Complete Paan shop. A place where people of all ages visit and families visit together to enjoy paan. This is not the usual clientele of a regular paan shop. This is because we maintain high levels of hygiene and offer a wide range of products. We currently have 10 shops spread across Mumbai, Nanded, Bauda, Kharadi-Singadh and of course Pune.

How did the idea of using contactless and touchless vending machines for Paan come up? How did you start?

I first had this idea in 2012, after seeing vending machines sell various food products. I spoke to my dear friend Anand Bham, who was into the packaging business and knew the in-and-out of packaging and electronic vending. I got him to build the first machine for me, but I wasn’t satisfied with its operative capabilities. I couldn’t understand the system well and it wasn’t suited to vend paan. Having spent some good money on my first vending experiment, I put this idea on the backburner. During this period, another friend came across a Cashless & Contactless Vending Machine outside Chitale Bandhu Mithaiwale. He immediately took me there and we tried it out. That’s when I decided to put this plan into action once again, and try my hand at vending paan again.

How did Vendekin support you in this initiative and journey?

We got in touch with Vendekin, since the touchless vending machine at Chitale Bandhu was powered by Vendekin. We got great support and assistance from “Khatter sir” (Aroon Khatter, Founder, Vendekin Technologies). After multiple meetings and trial runs, with his team at Vendekin guiding us through vending operations and even suggestions about the ideal packaging of our product for the machine, we set up the first machine in just 2 months. The team at Vendekin has been extremely patient with all our questions, and even implemented our requests for several customisations, making our machine a unique one. A perfect example of a smart vending solution. And perhaps the first contactless vending machine in India selling paan! We still have discussions and exchange ideas on what other customisations can be done to the machine, to make vending paan an easier and more interesting experience for the customers.

What changes did you make to the already touchless vending machine for your product?

We created customised boxes made of food grade paper with our branding, as per the requirements of the vending machine slots. The products in this Vendekin-powered vending machine are placed in such a manner that once the order for a paan is placed, it carefully brings the paan down without any spillage. The machine currently holds 80 boxes of paan, and each box contains 2 paans. Our paans are already very popular, and with Vendekin’s intelligent vending solutions, we’re able to keep our paans fresh for up to 3 days in the vending machine.

What kind of products do you keep in this contactless vending machine?

Only paan products as of now, with several varieties and flavours. Our Chocolate Paan is a hit among customers, especially children! They love watching the entire process of touchless vending, right from scanning the QR code, making a cashless transaction on the phone and then magically seeing their favourite chocolate-flavoured paan being dispensed by the vending machine. They are fascinated by it!

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In conversation with our CEO Aroon Khatter: On Setting up a Digital Vending Business

The digital world provides an expansive universe of potential to every brand. And with the pandemic, the march of Indian retail towards digitization has only hastened. This hastening has brought to the fore unmanned automated retail, which allows for each customer to have a personalized shopping experience with minimal human interaction. And smart vending solutions, which are an essential part of unmanned retail and self checkout, are increasingly becoming a part of Indian retail’s digital umbrella, along with e-commerce, delivery apps, and cashless digital payments.

What does this mean for brands and entrepreneurs? Our CEO, Aroon Khatter talks about the digital future of retail through vending machines and unmanned retail in India. Why and how brands can go digital-first with the help of smart vending machines and unmanned retail solutions  in India.

1) Smart vending machines are seeing robust growth in India and the world, what according to you is the reason?

Chief executive of the National Health Authority of India, Ram Sewak Sharma stated that India has 1.18 billion mobile connections, 700 million Internet users, & 600 million smartphones, which are increasing 25 million per quarter. And because smartphones have become ubiquitous, it has increased the customer’s appetite for instant gratification. To match such needs, businesses are constantly having to come up with newer solutions.

An IDC research stated that two-thirds of the CEOs of Global 2,000 companies will shift their focus from traditional & offline strategies to more modern digital strategies to improve the customer experience before the end of the year. Why? Because with each passing day the customer’s need for instant gratification is increasing. We all know that right now, when it comes to purchasing something, it is ‘Buy online & wait!’.

Through Vending Commerce (VCommerce), automatic vending machines in India address a lot of these problems. People do not have to wait for their order. They get it right where they are, right when they want it. The whole experience is contactless and the products is available 24*7. This is not just retail, this is smart retail.

2) Which industries do you think will benefit from the digital-first approach provided by VCommerce or automatic vending solutions and machines in India?

In my opinion, the consumption-theme oriented companies i.e FMCG companies will benefit the most from VCommerce.

For example, let’s say a kid asks his/her parents for an ice cream, at midnight, when restaurants and food apps are no longer delivering. But a smart, unmanned vending machine downstairs in their apartment complex common area can be an accessible purchase point, and that too instantaneously, without any waiting.

There was a preconceived notion, at least in India, about vending machines being only useful for products like packaged snacks at airports. But that is fast-changing. One of our clients at Vendekin, Gadre Sea Food, is in the ready-to-eat seafood business. With our help they’ve installed automatic vending machines in societies, which dispense prawn biryani! All a customer has to do is walk down, make a touchless, cashless payment through their phone, and pick up a prawn biryani with zero-wait and no human interaction. And this is just one example. We have created similar smart vending solutions for Chitale Bandhu, a major snack player in Pune and even a local paan shop called Shaukeen! Apart from providing an extra sales channel, these vending machines also help in increasing their brand recall.

3) According to you, how can traditional businesses become digital-first?

FMCG brands like these have successfully evolved into a billion-dollar industry. In the process, they have adopted a digital-first approach to optimize their internal operations and processes. With the pandemic their customers too increasingly expect the conveniences of a digital-first approach, so in a way it is inevitable. It might take another few years, but it is already happening. We have already had success with several legacy brands like Chitale Bandhu & Haldiram’s adopting Vendekin’s VCommerce platform and technology as part of their omnichannel sales strategies.

Vending and unattended retail operators/SMEs are also finding ways to digitize their operations and sales. Vendekin helps them go digital-first by setting up new avenues of sales with smart vending solutions, or VCommerce.

I truly believe that the next digital wave will be led by SMEs: kirana and other mom & pop stores & small FMCG producers.

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A New Way to Retail with Vending Commerce

We are living in unprecedented times. Since the pandemic, things are constantly changing and evolving as we learn a little more about the virus and its implications. The demand for flexibility is at an all-time high. Whether it is the flexibility of being able to work away from a professional workplace or getting contactless home-deliveries for everything from packaged retail products to even fresh food, essential medicines and supplies. As we respond to the pandemic by adapting our lifestyle to this new normal of reduced contact or contact-less, some older innovations too are being adapted and modified to suit this new lifestyle.

One such older innovation is the vending machine. Vending machines are turning out to become an effective means of touchless distribution of products right where they are needed and when they are needed. With IoT and rapid digitization, these interactions with vending machines are becoming smarter and digital as well.

Unlike countries like Japan or the U.S., vending machines have not been very common or large portion of India’s retail pie, however this is changing with Indian businesses and customers becoming increasingly more comfortable with digital platforms and payments. Along with traditional kirana stores, malls, and e-commerce, unmanned retail through vending, is poised to become an indispensable part of distribution and sales.

Another factor accelerating the rise of unmanned retail are players like Vendekin Technologies and their touchless digital vending technology which is making vending machines in India more ubiquitous and digital.

What started as a solution-provider for providing a mobile payment system for the often-overlooked sanitary napkin vending machines, has quickly transformed into a global pioneer for unattended retail technology solutions, with multiple patents globally. Today, Vendekin Technolgies is the leading name in providing smart vending solutions to businesses in India and internationally. Apart from smart vending solutions for Fast-moving Consumer Goods (FMCG) brands, and helping existing vending operators (EVOs) upgrade to digital, Vendekin also provides the right ecosystem for new vending operators (NVOs) to flourish in a fast-growing market.

Vending Commerce

The vending business, can seem quite intimidating with a high learning curve for the average entrepreneur. Apart from the lack of domain expertise and seemingly high capital investment required to start a vending business, another problem is the maximum retail price or MRP of a product. Profit margins for vending entrepreneurs can often get squeezed when they are negotiating prices with bigger FMCG players. Identifying all these problems, Vendekin launched Vending Commerce, or VCommerce to make vending machine and unmanned retail in India smarter for customers and simpler for those looking to set up a vending business. Right from helping source the hardware to providing branded software solutions and mobile app to make the vending machines smarter, to negotiating better margins.

In this digital march of the Indian retail sector, VCommerce is poised to become an important and eventually indispensable part of a brand’s marketing, branding and distribution strategy.

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