Stories from Vendekin's Second Outing At the Retail Leadership Summit (RLS) In Mumbai

Vendekin Technologies participated in the Retail Leadership Summit (RLS) 2022, organised by the Retailers Association of India. This was the second instance where Vendekin participated in the RLS, the first time in 2020. The vending machine industry is one of the most crucial segments of the retail industry, also known as the unattended or unmanned retail. Vendekin Technologies took part in this prestigious event with two goals in mind.

1. To study and understand the winds of change in the retail industry post opening up of markets after removal of Covid-19 lockdown restrictions.
2. To showcase the vision that the future of retail is Instant Commerce and how we’re pioneering it with the best vending machine management software in India and globally.

The Future is Instant Commerce

Our founder Mr. Aroon Khatter presented Vendekin’s POV of the future of retail in India and globally and everything about Instant Commerce (Vcommerce) on the second day of the summit held at the Westin Mumbai Powai Lake.

Instant Commerce is the natural extension of QCommerce or Quick Commerce (Swiggy Instamart, BlinkIt, Dunzo), which has grown from Ecommerce. The internet gave us all the gift of convenience, where one could be sitting in the safe and comfortable confines of their homes and ordering what they desire through online shops. While Ecommerce ensures our products are delivered to our doorstep within a couple of days or purchase, Qcommerce bridges that gap by establishing a robust local ecosystem of vendors that can fulfil the needs of the end consumer within a few hours. Instant Commerce, or we love to call it, Vcommerce (Vending Commerce), is the future, which brings the store to the customer with smart cashless vending machines solutions in India powered with the smart tech of online payments, touchless user interface, and a digitally managed inventory for the retailers and vending machine operators.

Giving RLS an experience of VCommerce

Our marketing and customer success team too participated in this summit. Vendekin Technologies booth had its latest smart vending machines on display, which gave the visitors a first-hand experience of Instant Commerce. We noticed that this year’s summit had a lot of first time attendees, and the ones who interacted with our teams were delighted by the power of Vcommerce, smart cashless vending machines solutions in India, the platforms we provide, like vNetra for retailers to manage their vending machine operations effectively, digitally and the scalability it provides to their businesses on how to go from 10 to 2000 machines spread all over the country.

We also attended some interesting talks and panel discussions at the event, which gave us an interesting POV, since there were several shifts in perspective in the retail industry that were clearly evident right from the opening keynotes to the offerings of the several exhibitors at the event.

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In conversation with Mr Ajit Nair, VP Product at Vendekin Technologies

Continuing with our In conversation… series, this time we decided to sit down with someone we all know as an ocean of knowledge when it comes to the product development of smart vending machines at Vendekin Technologies.

We got talking to the Vice President of Product, Mr. Ajit Nair, an expert in product management and network security, about his vision of making the retail vending experience a truly touchless and cashless experience that works seamlessly across a user’s multiple devices. We also spoke about his philosophy of innovation, product development and the future of vending and Vendekin!

How did it all start for you?

As a child, I was interested in building and repairing things at home. That's where the builder mindset kicked in for me. Over the years that builder mindset shifted to building products for

1. Telecommunication grade Signalling stacks to Billing and Charging stacks, handling millions of calls and billing data daily
2. Network Security stacks
3. Telecom Virtualization products and finally
4. Consumer Applications and SaaS Enterprise software

Subconsciously this builder mindset then shifted to a common thread, i.e every piece of work that was done did make a difference to those around me.

The difference could be in the form of helping people connect with their loved ones, creating systems where people could share their private information to access services without worrying about their data’s security, or even ensuring that a late hunger or craving could be fulfilled late in the night without having to rummage for cash through cashless and touchless smart vending machines.

The shift in mindset has also made me realise how to strategize about a product for the future and make decisions according to what a consumer would look for as a natural progression for the service. This forward-looking mindset has helped my love for building products grow alongside the intention of building a sustainable business. With Vendekin Technologies, the learning has not just been quick but also helped me grow as an individual. To be agile and resist making decisions based on gut, instead relying more on data received from the product and its users.

What technologies do you work with and what products have you developed so far?

I have worked with technologies like microservices architecture, cloud, networks, React JS, JavaScript, Typescript, scalable systems and even old school tech programming languages C, C++. Right from writing code for low footprint systems to large scale systems. Bottom line, I enjoy writing code and building systems that put a smile on the face of the consumer.

The products I have developed so far include SS7 stacks (Signalling System for PSTN), telecommunications mediation product for billing and charging, network security stacks like SSL, IPSEC, EAP, IKE, PKI - Certificate Management, securing a popular gaming console, secure policy management (MAM, MDM) for mobile phones and consumer mobile applications and SaaS Enterprise software for unmanned retail.

What is your philosophy of innovation in product? Enhancing user experience or making operators' lives easier?

As a smart vending machine company in India, end-users and their aspirations are the central theme at Vendekin Technologies when it comes to creating products. This is a philosophy that emanates from Aroon Khatter (Founder and CEO), right down to the teams like product, marketing and sales.

To explain this philosophy further, let me give an example. We have around 30 million cabs in the world today providing services of moving people to move from one location to another. There are at least 10 major platforms bridging the gap between these commuters and cab service providers, such as OLA, UBER, GRAB, LYFT etc. Now imagine, there are around 100 million unattended retail kiosks but no one platform to connect consumers to these machines. That is the problem that the Vendekin’s product team is focused on solving. That of creating smart vending machines. The opportunity is immense with layers of complexity in solving it.

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vNetra: Making Vending Operations Seamless & Digital

The future of retail will be a bouquet of sales channels from ecommerce to quick commerce to instant commerce with vending and yes, even brick and mortar stores. With pandemic induced realities, unattended contactless retail through vending machines will demand a larger and larger chunk of this pie. As these vending transactions become more and more a reality, the key factor will be being able to strategize for maximum profitability with smart management of vending machine operations. And vNetra software, powered by Vendekin, is one of the best vending management software, making cashless and touchless vending solutions a reality all across in India. Here's how!

But before we understand more about vNetra, let’s understand why there is a need for a seamless management platform for EVOs (Existing Vending Operators) & NVOs (New Vending Operators).

The three main reasons why vending hasn't quite taken off in India yet :

1. Lack of digital payment option
2. Lack of digitization of the backend vending operations
3. Limitations of gross margin

Vendekin has been solving these problems sequentially, starting off with the Retrobox device, which upgraded old-school and clunky vending machines smarter and more conveniently, by making cashless and touchless transactions possible.

Next came digitising the supply chain or backend vending operations through vNtera. Digitising can reduce leakage, spillage, which currently in the vending industry costs up to 8 to 10% of a vending operator's stock line. It also brings about more efficiency.

The first module we developed on the vNetra was for the operator to know what is being sold on his/her machine, how it is being paid for. We started to think about how we can be digitising all processes in the back end operations.

But managing the entire process has always been a pain for vending operators. This, because there were many stages where manual involvement was required, whether it was from the perspective of inventory, stocking, or sales and cost management.

What is vNetra. How did the name come about?

vNetra is a Google Cloud powered, GDPR compliant, AI/ML driven back office vending management software for operators and brands to remotely track sales and manage vending machine operations at their fingertips anytime, anywhere in the world!

The name vNetra originally came from a Vendekin team member. The word Netra meaning “eye” in Sanskrit, which fits the bill since vNetra helps the operators have a birds eye view of their vending business operations digitally. Once the Retrobox goes in, the data transfers to the cloud and the operator can access this data through vNetra.

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In conversation with Pranav Kumar, General Manager - Design & Development at Godrej & Boyce

Scan – Select – Pay – Enjoy!

That’s how employees of corporate offices with Godrej & Boyce’s smart vending machines get their coffee and snacks at work, without having to carry jingling loose change or a wad of notes for exact payments of their coffee or tea.

And this touchless vending machine experience in India is increasingly being powered by Vendekin Technologies for leading integrated vending service providers such Godrej & Boyce. Their vending arm, Godrej Vending has used Vendekin Technologies powered solutions to upgrade their vending machine technology to further strengthen their corporate vending solutions and be ready for the touchless and cashless future of unattended retail. Pranav Kumar, the General Manager of the Design and Development at Godrej & Boyce talks about this journey and what is to come…

Please tell us a little about yourself and Godrej & Boyce.

Godrej & Boyce Limited is one of the biggest companies in India in multi-technology products. One of the products we design and manufacture are beverage vending machines. We are in the business of table-top tea and coffee vending machines, and we sell our machines in the domestic as well as international markets like SAARC countries, the Middle East, South Africa, Canada and even USA. We build a wide variety of machines, which can dispense beverages like tea, special and instant coffees, and some specially designed machines even dispense oatmeal.

Our machines have got very good acceptance by customers, due to its technology, flexibility in usage, quality of the output (product) and the varieties we offer in them.

How did the association between Vendekin Technologies & Godrej come about?

We at Godrej & Boyce are entirely into the development of technology for coffee vending machines.  We were looking for a technology partner to provide us with a tech platform to integrate digital payment systems, cloud computing, and IoT (Internet of Things) in our vending machines, in order to make life more convenient for our end-users. That's when we came across Vendekin, who have created an excellent ecosystem of future-ready smart vending machine technology in India. We tested Vendekin's technology with our machines and found them to be flexible and easy to integrate. It took us hardly a month to integrate all our tea and coffee vending machines with Vendekin's tech. With our machines and Vendekin's smart systems, we were able to offer digital payment gateways (for commercial coffee vending machines), consumption reports, inventory management, machine health alerts and many customer-centric offerings to our clients.

How easy was it to set up a Vendekin device on your existing vending machines?

We found that Vendekin’s technology is ready for integration with any kind of vending machine, from the basic machines to the more premium ones. Integrating Vendekin’s technology into our machines didn’t require us to make any sort of changes to our systems or the machines itself. It was as easy as plug and play into our systems.

How do Vendekin powered machines differ from the normal ones?

The machines without Vendekin’s technology are free-vend machines, which means they do not really have any payment systems in them. After integrating Vendekin’s smart vending technology with our machines, they became digital-ready and equipped with digital payment options for India and international markets too. So we were able to offer our machines to our international clients too with digital payment options integrated with payment gateways accepted in their countries.

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Retrobox - The booster shot of smart tech for traditional vending machines

Traditional Vending Machines - Just a simple box with snacks

So what comes to mind when someone says vending machine? A large glass and metal box placed conveniently in a corner, with some brightly packaged snacks, plastic beverage bottles. Or maybe the vending machines that you are thinking of are those table top machines, commonly found dispensing tea or coffee in office pantries. Or perhaps you are thinking of the ticket dispensing machines at metro stations. While the products being dispensed may vary, all the vending machines above usually accept currency notes, coins and cards and allow for punching in the product code through some buttons or a keypad.

All in all, a vending machine would seem to be a simple mechanical box with limited payment options to make a purchase using cash or sometimes a debit or credit card. These machines also have a high chance of a lost sale if the customer walks away if he/she doesn't have the exact amount of cash on them, or if their card fails to swipe or be detected for some reason or if they do not wish to swipe/tap their card multiple times to get multiple products.

With the Retrobox, Vendekin Technologies is bringing transformation into the vending machine business, making these older, simpler and clunkier vending machines smarter with a touchless, ‘shopping cart’, mobile purchase experience with multiple digital payment options.

So what is Retrobox?

Retrobox is a palm-sized plug-and-play device created for vending machines by Vendekin Technologies, used by smart vending machines suppliers in India, US, Europe, UAE and other countries. It is compatible with all Multi Drop Bus (MDB) versions and can be set up in less than 10 minutes. The Retrobox acts as an interactive controller device, managing the execution activities through customers’ mobile phones. It can be placed inside the old machines by simply connecting the MDB, DEX and Keypad cables of the machine, without having to make any cosmetic changes on the exterior. The machine looks the same but operates more smartly and efficiently.

What made managing the older vending machines cumbersome?

Missing Innovation

• Older machines need a GSM telemetry device to transfer data. With the 3G sun setting upon 2022, these devices have to be upgraded to run on 4G and 5G networks.
• There are usually only two payment options available in older vending machines, either cash and card.

Poor Consumer Experience

• These machines dispensed only one product at a time.
• Older machines require currency change management to accept physical currency
• Contactless cards have limitations in terms of number of swipes/taps in a day

Operational Inefficiency

• Running and maintaining cash equipment comes at a high cost.
• Card readers, cash acceptors and telemeters are expensive to set up and maintain.
• Existing back office operation management softwares do not provide in-depth data analysis for the entire operation.

Today, if vending machines and kiosks do not support all forms of mobile cashless payments, the operators could be missing out on an extra 20% in sales. That’s where Vendekin’s Retrobox provides the booster shot of smart tech, providing a one stop solution to the operators.

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