Finding the Right Location to Install Smart, Cashless Vending Machines for Higher Sales

With around 65 lakh potential set-up locations across 500 cities in India, smart and cashless vending solutions are driving the Indian vending market at a Compound Annual Growth Rate (CAGR) of 14.9% (2020-2026). Moreover, as more brands are gearing up for phygital retail markets in India with automated and touchless vending machines, it has become vital to target the right location and spaces for your products to get more profitable returns.

But, what are some good locations for vending machines?

In all honesty, a vending machine can be installed anywhere from offices to subway stations and from departmental stores to housing apartments, depending on your target consumer and business needs. That being said, it is important to consider various factors that make a space more suited to install a smart vending machine with cashless payment solutions.

Location Matters! Here’s why

India hosts 40,000 hospitals, 249,000 factories, 113,000 public places, countless workspaces and residential apartment complexes that can turn into the right opportunity to upscale your retail business with low-risk and cost-effective cashless vending machines. What connects all these varied spaces are factors like comparatively high footfall, power availability, product-specific demand, rent, distance from the warehouse, etc.

1. Daily Footfall

Vending machines and cashless vending solutions are meant to serve people. Hence the most ideal locations to install a vending machine are places with significantly high foot traffic or visitors. With high footfall, the chance of attracting impulse and habitual buyers increases. In either case, your business revenue will increase. Touchless vending machines with digital payment solutions have a higher advantage as the transaction becomes quick and secure in places that host large crowds.

Moreover, by placing strategically branded vending machines, you can really get some brand recall going in places with more eyeballs. Know more about Private labelling services by Vendekin here.

2. Power Availability

All automated and cashless vending systems are electrically operated, hence, to retrieve benefits from your vending business, you must ensure constant availability of electric power or at least a backup generator. Additionally, this is a must for food and beverage businesses planning to go the smart vending machine route since their product will often require an in-built refrigerator or food-heating oven.

3. Demand and behavioural trends

The simple rule of demand and consumer behaviour applies to Instant Commerce as well. This has only been elevated with smart vending machine payment solutions. For instance, at workspaces in India, employees and visitors are accustomed to tea, coffee and light snacks. Hence the demand for a tea/coffee vending machine or a touchless snacks vending machine is high.

Likewise, for a nutrition bar and juice products, gyms and parks are profitable locations.

With the right information and proper understanding of the behavioural patterns of the target audience and the demand trends of the places they visit, placing a smart vending machine is easy.

4. Distance from the warehouse

Smart vending machines too require stock re-filling as and when required. So having a vending machine installed strategically nearby a warehouse or in a well-connected area is a plus for your business. As a result of which the cost of logistics goes down significantly.

Vendekin’s smart and cashless vending solutions come with vNetra, a GDPR-compliant, AI/ML-driven back office vending management software that tracks the inventory level of the vending machines along with other rich data points around sales, discounts, margins and user consumption behaviour.

Can a vending machine be placed anywhere?

A smart vending machine can be placed anywhere, but for the best returns in your buck, strategy around location is key.. Depending on the space available, the location and the kind of product being vended, Vendekin will provide your business with customised vending machine solutions.

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Why Choose a Micro-Market over a Pantry for Your Office

Are the coffee runs in your office taking longer than usual and eating into your team’s productive work hours?

Is finding and refilling tea bags, sugar, coffee and snacks on the pantry shelves a constant nightmare for your team?

Then it is time your office floor or complex got itself a micro market powered by the smart vending solutions from Vendekin Technologies, known for creating the best vending machine software in India and worldwide. Here’s how a micro market can help your office.

What Is a Micro market?

A micro market is a closely condensed convenience store consisting of 2 or more vending machines selling various products through unmanned, unattended retail. It utilises automated self-checkout technology, often combined with cashless methods of payment.

But, can a micro market benefit your workplace? Here are five benefits of incorporating a micro-market into your office space.

Transform Your Break Room

Upgrading to a micro-market powered by the best vending machine software from India upgrades your break room. Instead of a room with beat-up coffee machines and shelves of expired snacks, a break room with smart vending machines with neat rows filled with snacks, beverages and even office supplies makes for a much more modern and convenient break room. It creates an overall improved office experience and subliminally communicates to the office staff that they are valued and their needs matter. Instead of each one going off on their own, often you will find teams gathered around these new-age vending machines or micromarkets during breaks, which overall helps build relationships and morale.

What does this mean for the company? Higher employee morale usually means an overall happier place to work. Additionally, adding a micro-market may also give your business’ reputation a boost as a workplace. Company perks, such as better break rooms and snacks, are highly valued and can even become a talking point helping draw and retain talent.

Greater Office Productivity

Another reason why using a micro-market makes sense for today’s businesses is that it is an easy way to boost your workplace productivity.

Office staff leaving the office for long lunches and coffee breaks can cost a company useful work hours. A micro-market powered by the touchless, cashless vending machine technology from India, can save your team a lot of time. Snacking and even lunch options are available, allowing your staff to easily shop for satiating and nutritious food without stepping out of the office. All in all, having an engaging break room in your office can help your staff save time and stay focused during the day.

More Convenient than Old-school Vending

Micro-markets via smart vending, have done away with hassles of traditional vending machine technology in India or worldwide. It is uncommon now to see users standing around a vending machine fumbling for coins and notes. Vending machine dispensation technology too has upscaled, and it is unusual to see products get jammed in now.

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In conversation with Abhinav Soni, Sales Head - Opportunities & Challenges for smart vending machine

Vending may have been in India for almost 40 years now, but as the world rides the new wave of digital retail, our sales lead Abhinav Soni shares his thoughts on the opportunities and challenges presented by smart vending technologies, the solutions provided by Vendekin to brands globally and the challenges his team faces in selling this idea to brands and entrepreneurs. Excerpts from this interesting conversation:

Smart Vending Machines in the Indian market

Abhinav shares that the exponential growth of digitisation in India has resulted in massive traction for the idea of a smart & unmanned retail landscape. Multiple brands are showing interest in building new channels of sales & even beginning to explore automatic vending machine prices in India. While smart vending machines offer end-consumers a touchless and personalised experience, Vendekin Technologies provides smart vending solutions in India and worldwide to brands in the retail and food & beverages (F&B) sector. Vendekin does this by retrofitting their existing vending machines to make them “smart” – cashless and touchless – with the help of a web or app interface.  Vendekin also customises smart vending machines as per a brand’s specific needs and requirements and provides an AI/ML (Artificial Intelligence/Machine Learning) driven back office vending management software to remotely track sales and manage other vending machine operations digitally.

Traditional Stores vs Regular Vending Machines vs Smart Vending

While Abhinav doesn't believe in the idea of pitting the concepts of traditional stores, regular vending machines and smart vending machines against each other, he does elaborate on the benefits that brands experience with smart vending machines. For instance, setting up a traditional brick and mortar store takes a lot more time and money to get up and running. Regular cash-and-coin operated vending machines come with their own set of limitations and still require tactile human interaction and manual intervention in its operations

Smart vending solves both of these challenges. A vending machine can be set up in as less as 1/10th of the cost of a traditional storefront. And in less than 24 hours a business can be set up with smart cashless vending machines in India. Customer transactions on these machines are entirely touchless, managed through smartphones, while all the sales data and interactions can be tracked digitally by the vending machine operator.

Expanding Beyond the Usual Markets

Vending machines are a common sight at airports, railway stations, bus stops, corporate offices and various public spaces. But there's a lot more that can be explored, says Abhinav. Vendekin-powered smart cashless vending machines can be set up in residential complexes, educational institutes, business parks, fitness centres, hospitals, etc. Basically, any place that witnesses high footfall is a potential place of business for smart vending machines.

The team at Vendekin can help businesses identify such high footfall spots across the country and handhold them in setting up smart vending machines at these locations. This is a part of Vendekin’s bouquet of vending solutions in India and across the world.

Scope of the Vending Industry

According to Abhinav, vending has now evolved over the usual packed snacks and beverages. The smart cashless vending machines in India and worldwide can be customised as per the product a brand wants to sell. Natural Ice Cream now vends tubs of its popular ice creams through a customised refrigerated vending machine in Pune, similarly Shaukeen Pan has a unique "Paan Vending Machine" outside its store and Gadre Marine has packaged seafood vending machines installed in a residential complex.

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Smart Vending For A Sustainable Planet - Can Vending Machines Help Reduce Carbon Footprint?

Global decarbonisation is an uphill battle, a fact that was underlined and discussed by major economies from around the world as they made commitments during the UN Climate Change Conference in Glasgow (COP26) in 2021. And industries, including retail, will have to play an important role in building a lasting solution for a sustainable planet.

Smart Vending Technology can be one the harbingers of this change in the retail industry, with smart unmanned retail helping the FMCG sector reduce their carbon footprint while becoming more accessible to end users.

Read on to learn how.

Reduce food wastage with vNetra

Studies have shown that if food waste was a country, it would be the third-highest emitter of greenhouse gases on the list of countries with high carbon footprints. With smart solutions for vending products, especially food items, businesses can play a crucial role in sustainability.

vNetra, Vendekin's Google Cloud powered, GDPR compliant, AI/ML driven back office vending management software, is a step forward in smart vending technology by digitising the supply chain or backend vending operations. Through the vNetra software, inventory of all active machines can be tracked on a single platform. This means knowing in advance, which machines have perishable goods close to their sell-by date. Knowing in advance can help plan the sales of these items with a shorter shelf-life. At the same time, on restocking rounds only items with a sell-by date need to be refilled. This helps reduce product wastage.

Reduce fuel emissions with digital inventory management

Having a centralised system to track the inventory of all vending machines, retailers or vending machine operators can be aware of their exact inventory at all times. No matter where the vending machines are or where the vending operators are.

Machines have to be restocked based on product inventory and expiration date. The frequency of refilling vending machines depends on the frequency of consumption by consumers and the perishable nature of the products. If certain machines require frequent refilling trips, restocking them can be optimised by planning more refills in a single restocking trip, to ensure less fuel is burned and fewer emissions released into the environment.

vNetra provides a centralised inventory management feature to operators and businesses, which helps them effectively save time and money by taking appropriate decisions in regards to restocking.

Saving on energy usage

Departmental stores, supermarkets, showrooms and restaurants require a lot of energy, in the form of air conditioning, refrigeration, lighting, maintenance etc, to run their operations. Each of these devices could be run for an upward of 10 hours each day on average.

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Most Frequently Asked Questions about Vending Machine Technology

Starting a new business can get a bit scary, especially when the industry you are entering is rapidly evolving. And with the introduction of the latest vending machine technology in India the vending industry is going through a period of growth and disruption. This also means more opportunities for entrepreneurs and brands! And with that come questions.

Team Vendekin Technologies compiled a list of the most frequently asked questions by new vending entrepreneurs and brands as they enter the vending machine industry. And these FAQs have been answered in detail by Vendekin’s marketing and product experts to ease the journey for anyone starting out in the vending industry. So, let’s dive right into these questions...

How much does a vending machine cost in India?

The costs of vending machines may vary depending on its size, type and the customisation done on it. The smallest machine may cost anywhere close to Rs. 1 lakh and may go up to Rs. 8-10 lakhs. Having worked with various vending machine suppliers in India, we have found that a vending machine made to sell delicate products like sweets and snacks can cost between Rs.2.5-3.5 lakhs, while combination machines that have a built in chiller for refrigeration can cost anywhere between Rs. 4-4.5 lakhs.

How often is restocking a vending machine required?

Vending machines are stocked by vending machine operators. Refilling depends on the frequency of sales. And sales depend on the location where the machines are installed. It goes without saying that places with high footfall will see increased usage of the machines. When a new vending operator (NVO) or brand gets onboarded to Vendekin Technologies, they get more than just smart vending machines installed with the latest vending machine technology in India. The marketing team at Vendekin helps identify locations with better footfall. Moreover, with the help of our vending machine management software, vNetra, NVOs and brands in India can track and analyse sales from all their machines as per location and tweak their efforts accordingly.

How big can vending machines get?

Vending machines come in a great variety of shapes and sizes. The smallest machines powered by Vendekin are 3 x 3 feet in height and width, while the biggest Vendekin smart vending machine, a hot food vending machine has dimensions of 6.5 x 5 x 4 feet in height, depth and width respectively. To reiterate, the size of the vending machine purely depends on the product being sold.

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