So How Does a Smart Vending Machine Work Anyway?

Placed mindfully in parks, cafes, gyms, schools and housing apartments, there is a high chance, a smart vending machine will turn out to be a delight box for someone. Often stocked with goodies like snacks, refreshments as bizarre as paan, and even t-shirts, cashless vending machines in India are gaining more popularity.

Reports estimate that by 2032, the global retail vending machine market will reach an estimated value of US$ 130 Billion, attracting multiple businesses towards it.

And within this mesh of changes surrounding smart vending solutions, is an unanswered question, “how does a smart vending machine work?”

Let us dive a bit deeper to understand how a smart vending machine works.

Within the mysteries of vending machine operations:

To understand how a vending machine works one has to take into account its type, customised features and the specific technology used while making it. However, on an all-around spectrum, there are two types of vending machines in India:

1. Traditional cash or coin-operated vending machine
2. Smart and cashless vending machines.

This divergence stems from the user perspective or the way the customer interacts with the vending machine to complete a transaction.

How are Smart Vending Machine Operations Different from the Traditional?

In the case of a traditional vending machine, it is all about the spare change. The consumer is required to insert coins as per the product cost, press the right button and collect the product at the end. With little advancement in technology, these machines were soon customised to accept cash payments as well.

Some of the earlier vending machines like tea and coffee vending machines or soda vending machines in the early 90s were coin-operated. These machines mostly had spiral holders that would move in order to dispense the product.

Such vending machines worked unsatisfactorily as the coin often got stuck within the machine and made it a nil transaction. Moreover, it was difficult to refund the amount to the consumer instantly.

Then arrived the smart-cashless vending machines. These technology-driven smart machines permitted cashless transactions via multi-channel payment methods. Currently, digital payment gateways like credit/ debit cards and UPI are available on all smart vending machines in India powered by Vendekin Technologies.

The consumer needs to scan a QR code which will direct them to a web app page, where a catalogue of products appears. After selecting the product/s through the web page, they can simply proceed to pay digitally by scanning a QR code on the vending machine.

Making Life Easier: Smart Vending Machines

This wave of advancement has also allowed the customer to experience a more inclusive retail experience with minimal physical contact and shopping time, giving rise to contactless vending commerce.

Additionally, it allows the consumer to select multiple orders and pay a cumulative sum in the end instead of purchasing one product at a time.

Smart vending machine software like vNetra by Vendekin, also helps businesses track inventory levels, vending machine operating status and collect data on consumer buying patterns and much more. These kinds of benefits have made many big FMCG players like Coca-Cola and Haldiram switch and buy smart vending machines.

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How Vending Machines are Reshaping Retail & F&B

1st century A.D., Roman Egypt.

People eagerly wait with a token in hand to experience an engineering marvel called the vending machine.

It might seem unlikely but with a massive history of over centuries, vending machines have been a part and parcel of human civilization. From the holy water vending machine in ancient Egypt to the smart snack vending machine in India, it has left a great impact on the global consumer, particularly in the retail sector.

So much so that the market size of global retail vending machines was estimated at USD 51.91 billion in 2021. Moreover, the beverage retail segment contributed 43% of the global revenue with smart coffee vending machines and energy drinks in the lead.

Another modern impact of the vending machine is seen in the way it continues to reshape the retail and F&B sector, especially through new-age smart vending machines. Retailers and FMCG brands are keen to understand how vending machine companies in India are moulding the retail sector by tapping into contemporary consumer behaviour, which expects immediate solutions and instant gratification.

Understanding the role smart vending machines play in retail and F&B, therefore, starts with understanding consumer purchasing trends and behaviour.

What Is Consumer Buying Behavior in FMCG?

The vending market is expected to grow at a  CAGR of 8.7%  between 2020-2026 in India, anchoring the vending machine strongly in the Indian retail market. This massive growth results from the unique consumer purchasing behaviour in the F&B sector. The traditional neighbourhood kirana stores, malls and hypermarkets are now facing a push from the upcoming micro markets of smart vending machines in India.

Earlier the consumer would wait in line, and go through the bothersome process of finding spare change. Then a shift in consumer behaviour was seen with liberalisation and digitalisation, but the biggest wave of change came forth with the pandemic.

Post 2019 the same consumer is conscious about:

• making physical contact
• traditional payment methods
• the time consumed
• finding the exact product all the time, everywhere.

In other words, the buyer is more aware of the consumer experience. Today consumers demand a personalised experience with minimum human interaction. Thus making the Indian retail segment all about convenience. This micro-market has evolved to be interactive, immediate and immersive. 

And at the centre of this touchless, cashless and convenient experience is the smart vending machine.

Smart Vending Machine: The heart of retail and F&B sector.

As per the India Digital Payment Report for the third quarter of 2022, there were over  19.65 billion UPI transactions made, accounting for a sum of Rs 32.5 trillion. This, along with the growth rate of 71.7% for digital payment (by 2025) makes for a massive shift towards a cashless retail experience. In addition to this, the consumer demands for unmanned yet inclusive retail experience.

Adhering to the shifts in consumer behaviour, the retail market has turned towards micro markets of unmanned and cashless vending machines solving the following concerns:

Less physical contact

The consumer wants to have an inclusive and immersive shopping experience while maintaining minimum physical contact. A position that is rare to achieve in a traditional retail setup, especially in F&B retail as the consumer shops around various products to compare the prices and specifications.

Smart vending solutions address this concern in just one tap. By scanning a customised QR code, the consumers now can check out all the products on their devices and proceed to pay. This in turn is building a repetitive habit of lesser and lesser contact while shopping.

Vendekin, one of the top vending machine companies in India, provides an intelligent machine controller framework, including hardware and both a mobile app and web interface, that can help minimise physical contact by up to 95 per cent.

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In Conversation with Habib, Head, Machine Delivery

Vendekin Technologies is reshaping the unattended retail industry with its smart vending machine software. Taking its contribution one step ahead is its new Machine Delivery department. This In Conversation series explores this new wing of Vendekin with Habib Rajbar, Head of Machine Delivery.

Previously heading the R&D Electronic department at Vendekin, Habib and his team of 6 were responsible for designing, developing and testing smart vending machine management and softwares to suit the best needs of businesses and vending machine operators. With the same motivation, Habib now takes over as the head of the newest branch at Vendekin, the Machine Delivery department, as shared in excerpts from our conversation below.

What exactly is Machine Delivery in smart vending technology?

As the name goes, the Machine Delivery department ensures that the smart vending machines are 'delivered' to the customer as per their requirements, customisations and in the perfect condition. And to execute this to perfection, we identify the various requirements, abilities, capacities and limits of different types of vending machines, and help the customers in strategising more specific, more efficient, and more holistic smart touchless vending solutions for their products.

Our goal is that of transforming the Indian vending landscape by converting traditional vending machines into smart and automated vending machines alongside providing smart vending machine management software like vNetra and solutions like the Retrobox. This will enable existing and upcoming businesses to look at Vendekin as their one stop destination to identify and acquire unmanned vending machines customised as per their product requirements, and powered by Vendekin's smart, touchless and cashless vending solutions.

What gave rise to the creation of this department?

Heading the Research and Development wing at Vendekin for around 6 years made it clear how many of our clients had some very specific requirements to vend their products and even faced minor hiccups in their everyday operations because of some or the other technical difficulties with the machine they acquired directly from other manufacturers.

Though Vendekin’s vending machine management software ran efficiently, improper machines can sometimes cause unwanted hiccups. On several occasions the team has to brainstorm effective solutions even with limited information about the vending machines brought in by the client.

With all this in mind, we felt a need to widen the understanding of smart and touchless vending machines.

Which departments does Machine Delivery work with at Vendekin?

Currently Machine Delivery collaborates with the Research and Development department, the Operations team and the Consumer Success wing at Vendekin. From researching to sourcing the machine and from defining its requirements to testing, every task is carried out by Machine Delivery to help these departments.

Since the Machine Delivery department is fairly new it does not directly interact or deal with clients yet. All the client-communication is currently taken care of by the Consumer Success at Vendekin.

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