In conversation with Pranav Kumar, General Manager - Design & Development at Godrej & Boyce

Scan – Select – Pay – Enjoy!

That’s how employees of corporate offices with Godrej & Boyce’s smart vending machines get their coffee and snacks at work, without having to carry jingling loose change or a wad of notes for exact payments of their coffee or tea.

And this touchless vending machine experience in India is increasingly being powered by Vendekin Technologies for leading integrated vending service providers such Godrej & Boyce. Their vending arm, Godrej Vending has used Vendekin Technologies powered solutions to upgrade their vending machine technology to further strengthen their corporate vending solutions and be ready for the touchless and cashless future of unattended retail. Pranav Kumar, the General Manager of the Design and Development at Godrej & Boyce talks about this journey and what is to come…

Please tell us a little about yourself and Godrej & Boyce.

Godrej & Boyce Limited is one of the biggest companies in India in multi-technology products. One of the products we design and manufacture are beverage vending machines. We are in the business of table-top tea and coffee vending machines, and we sell our machines in the domestic as well as international markets like SAARC countries, the Middle East, South Africa, Canada and even USA. We build a wide variety of machines, which can dispense beverages like tea, special and instant coffees, and some specially designed machines even dispense oatmeal.

Our machines have got very good acceptance by customers, due to its technology, flexibility in usage, quality of the output (product) and the varieties we offer in them.

How did the association between Vendekin Technologies & Godrej come about?

We at Godrej & Boyce are entirely into the development of technology for coffee vending machines.  We were looking for a technology partner to provide us with a tech platform to integrate digital payment systems, cloud computing, and IoT (Internet of Things) in our vending machines, in order to make life more convenient for our end-users. That's when we came across Vendekin, who have created an excellent ecosystem of future-ready smart vending machine technology in India. We tested Vendekin's technology with our machines and found them to be flexible and easy to integrate. It took us hardly a month to integrate all our tea and coffee vending machines with Vendekin's tech. With our machines and Vendekin's smart systems, we were able to offer digital payment gateways (for commercial coffee vending machines), consumption reports, inventory management, machine health alerts and many customer-centric offerings to our clients.

How easy was it to set up a Vendekin device on your existing vending machines?

We found that Vendekin’s technology is ready for integration with any kind of vending machine, from the basic machines to the more premium ones. Integrating Vendekin’s technology into our machines didn’t require us to make any sort of changes to our systems or the machines itself. It was as easy as plug and play into our systems.

How do Vendekin powered machines differ from the normal ones?

The machines without Vendekin’s technology are free-vend machines, which means they do not really have any payment systems in them. After integrating Vendekin’s smart vending technology with our machines, they became digital-ready and equipped with digital payment options for India and international markets too. So we were able to offer our machines to our international clients too with digital payment options integrated with payment gateways accepted in their countries.

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Retrobox - The booster shot of smart tech for traditional vending machines

Traditional Vending Machines - Just a simple box with snacks

So what comes to mind when someone says vending machine? A large glass and metal box placed conveniently in a corner, with some brightly packaged snacks, plastic beverage bottles. Or maybe the vending machines that you are thinking of are those table top machines, commonly found dispensing tea or coffee in office pantries. Or perhaps you are thinking of the ticket dispensing machines at metro stations. While the products being dispensed may vary, all the vending machines above usually accept currency notes, coins and cards and allow for punching in the product code through some buttons or a keypad.

All in all, a vending machine would seem to be a simple mechanical box with limited payment options to make a purchase using cash or sometimes a debit or credit card. These machines also have a high chance of a lost sale if the customer walks away if he/she doesn't have the exact amount of cash on them, or if their card fails to swipe or be detected for some reason or if they do not wish to swipe/tap their card multiple times to get multiple products.

With the Retrobox, Vendekin Technologies is bringing transformation into the vending machine business, making these older, simpler and clunkier vending machines smarter with a touchless, ‘shopping cart’, mobile purchase experience with multiple digital payment options.

So what is Retrobox?

Retrobox is a palm-sized plug-and-play device created for vending machines by Vendekin Technologies, used by smart vending machines suppliers in India, US, Europe, UAE and other countries. It is compatible with all Multi Drop Bus (MDB) versions and can be set up in less than 10 minutes. The Retrobox acts as an interactive controller device, managing the execution activities through customers’ mobile phones. It can be placed inside the old machines by simply connecting the MDB, DEX and Keypad cables of the machine, without having to make any cosmetic changes on the exterior. The machine looks the same but operates more smartly and efficiently.

What made managing the older vending machines cumbersome?

Missing Innovation

• Older machines need a GSM telemetry device to transfer data. With the 3G sun setting upon 2022, these devices have to be upgraded to run on 4G and 5G networks.
• There are usually only two payment options available in older vending machines, either cash and card.

Poor Consumer Experience

• These machines dispensed only one product at a time.
• Older machines require currency change management to accept physical currency
• Contactless cards have limitations in terms of number of swipes/taps in a day

Operational Inefficiency

• Running and maintaining cash equipment comes at a high cost.
• Card readers, cash acceptors and telemeters are expensive to set up and maintain.
• Existing back office operation management softwares do not provide in-depth data analysis for the entire operation.

Today, if vending machines and kiosks do not support all forms of mobile cashless payments, the operators could be missing out on an extra 20% in sales. That’s where Vendekin’s Retrobox provides the booster shot of smart tech, providing a one stop solution to the operators.

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